The business world is increasingly moving to an online platform for sales and research. Even those companies that remain in the brick and mortar retail sector there is an importance in the development of a website design that makes customers feel confident in the business. A high-quality website designer, such as Jeff English NJ graphic designer should bring the correct choices when it comes to placing images on the site of any company. Choosing the right images is vital to the success of any website as the photos chosen should back up the content produced for a site.

Images Provide Impact

Whether you call it emotion or impact, the correct image should be chosen for its power to move the reader or viewer will create a memorable website design. The Guardian explains there are two aspects of web design that need to be considered, functionality and impact.

The functionality of a website is based on the ability of the user to navigate with ease, but the impact is based on the ability of the user to feel connected to the business. Choosing the right image for its emotional impact should be done with the needs of the business in mind and should be linked to the overall message at all times.

Do not use Stock Photos

One of the aspects of web design that Jeff English NJ design expert feels is easy to spot and acts as a turnoff for most viewers. In the early days of the internet, the web was flooded with stock photos that were produced in their millions. Most people in the 21st-century are tech-savvy enough to spot stock photos with ease and usually look at these images as a sign of sloppy design. For Jeff English, the best option is to invest in some expert photography that can be copyrighted and used for the website being designed alone.

Keep it Classic

How often does a company update their entire website? This is the question that needs to be faced by most business leaders who will be looking for a better way of designing their web presence in the correct way. When working with a web designer like Jeff English every business leader should discuss their needs and how they want their design to look. A classic style will be a better option for any company that is not looking to make drastic website changes on a regular basis. Following the latest design trends is a good way of making a site look outdated extremely quickly. The type of photos that can be used should not be created to look as fashionable as possible as they will quickly become dated and represent a time in history, according to Forbes.

Don’t Advertise Yourself

When a company comes to Jeff English NJ designer and asks about the possibility of creating a website, one of the first things the design expert does is remove the individual from the content. In the view of the designer, a big mistake many business leaders make is placing the focus purely on themselves and not focus on the success of their company.

By making sure the focus is on the company through images that reflect the work being done and the message that is being put forward a company will reap more rewards. By making the website focus on the individual skills and experience of the business leader there can be a backlash against their company.

What is your Goal?

This is the first question asked by designers including Jeff English when website design is being started. A company that needs a new website needs to discuss the focus and message of their site to ensure every aspect of the new design is completed correctly. The images chosen should be a reflection of the goals of the company and be chosen because they reinforce the message of the business moving forward. A good example used by Jeff English is the law firm using images of a beach on their site which has little bearing on the legal messages being pushed forward in their text.

It is impossible to underestimate the power of images for web users who tend to make their decision about whether to work with a company in seconds. Even before any text is read by a user, the first step is always to look at the images used and their context in the overall design to help provide confidence in the business as a whole.